Monday, 28 February 2011

Versace AW11 - Milan Fashion Week 2011

On Sunday, Donatella Versace presented a baroque/military-influenced AW11 collection. We can always rely on Versace to deliver drama and decadence and this collection did just that. Set in the sumptuous tented garden where her late brother Gianni always showed, a star-studded guest list took to their seats for some high-octane Versace style glamour.

The label’s signature Medusa swirls were enlarged and simplified into a statement, single curled vine that was all over the runway as well as the collection. It was a refreshing move on for the brand’s logo. Distinctive prints appeared on military style shift dresses of rich, decadent hues of purple and gold yellow.

Donatella said that the baroque aesthetic was the main inspiration behind the collection – “Baroque is a key element of the Versace history. And yet it is contemporary, and works for this moment in time. Baroque brings drama, but to make it modern I keep the line very clean, and used ‘pop’ colours” she said.

A punchy collection, aimed at pleasing their loyal customers, there was plenty of black (Donatella’s favourite) accented with flashes of intense colour. No expense was spared with luxurious fabrics, including python, feathers, felted cashmere, leather and suede creating floor length gowns and tailored double-breasted coats.

Despite it being the A/W collection, the dresses demanded some skin to be on show with daring one-shoulder and sleeveless dresses , however the look was more demure that previous collections, hinting at a more reserved direction for the brand.

The show was a collection of interesting shapes and bold hints of rich colours. As with all Versace collections, decadence was a key theme but was toned down somewhat by sleek styling. A refreshing collection from Versace!

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