Friday 25 February 2011

Prada is perfectly innocent at Milan Fashion Week AW11

Prada’s AW11 collection brought a sense of innocence to the strong, womanly sophistication that the norm from big name labels. The influence behind this collection, according to Miuccia Prada, was “not a girl dressed like a lady, but a lady rediscovering her innocence”.  After SS11’s wild and brightly coloured collection it was a return to what Prada does best, taking clothes that we think we know best and rearranging them in a way that is slightly unsettling, yet perfectly refreshing. 
Like Gucci, the look the collection steered away from the 1970’s and went back to the 1960’s, resembling the silhouette of an 1960’s air hostess, with drop waisted, big button, mid thigh coat dresses and knee high boots – signaling an innocent, ladylike style. Aviation was a strong theme, with goggle-like glasses, short gloves and aviation style hats adorning the models.




The colour palette was a mix of striking versus subdued, with plums, greys and dark teals being contrasted again phonebox red and canary yellow. Coloured fur trims and coats added a real sense of luxury to the collection, further enhancing the chic, stylish women that Prada aspires to dress. 


The handbags were held tightly against the body by the models – clutched sideways, almost like children’s toys – and were featured in soft leathers, python skins and exotic skins.

Miuccia Prada, unlike most designers, says that she is happy when her designs are copied on the high street, as for her, fashion is about turning the ideas in her head into designs that will cover magazines, red carpets, offices and train carriages all over the world. The subtle sedate of this show is what Prada does best, and this superb show will be bought and copied worldwide. Despite starting over an hour late (“It takes a long time to make things charming” – Miuccia Prada) the show ignited a real sense of excitement and went down a storm.





What was your favourite look from the collection? Do you think the styles can be translated onto the high street come autumn?

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