Friday, 18 February 2011

London’s Calling! LFW A/W11 is here!

With New York Fashion Week coming to a close yesterday, it’s time for the world’s fashion to turn to London and our exceptional UK designers for the next phase of trends for AW11. The action kicked off this morning at 9am in the beautiful, iconic Somerset House, home of the British Fashion Council, with Paul Costelloe.
So who are we looking out for? Heritage brands are always top of our list, and here in the UK we have some of the biggest and the best. We’ll be paying particular attention to Burberry (as will half of London seeing as they are showing it on the screens of Piccadilly Circus – genius!) and Mulberry, to see what classics they will be presenting, and what the next big It bags will be!

Also catching our eye will be the new, fresh designers showcasing at LFW, such as House of Holland and Louise Gray. We can’t get enough of Gray’s fresh colours-of-the-rainbow pallete and sun bleached prints. Uplifting and fun, they are a breath of air and we can’t wait to see how she will translate these into an A/W look.

Not forgetting the international talent that will be gracing London town, we are highly anticipating the collections from Alexander Wang and the delectable Tom Ford

We’ll be there all week, attending all the shows and rubbing shoulders with the fashion elite, so be sure to check in regularly at Fiorelli’s Style Notes for all the latest updates from LFW!

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