Friday, 18 February 2011

Pure Exhibition 2011

There’s a real buzz of excitement in Fiorelli HQ at the moment as our new AW11 range has been finalized! Surrounded by hundreds of samples, the design team has meticulously gone through the collection and has created one of our strongest ranges to date! Focusing on the theme ‘Your Space’ the collection showcases a range of expertly designed bags that focus on the essential qualities needed to allocate organized space into your accessories. The designs show functional beauty teamed with strong identities and bold looks. A colour palette of rich, earthly hues combines the warmth of oxblood and tan with the depth of rich, luxurious navy, whilst colour blocking of neutral shades adds a softer tone to the collection.

Pure Exhibition, which came to a close on Tuesday, is the first of the big UK trade fairs and is always a great indication of how successful our new collections are going to be. Naturally, preparing for Pure is a nerve-wracking time as we make sure that every sample is perfect and that all our new promotional material is sorted so that our trade customers get the best possible introduction to the range. Luckily, we received glowing reviews for the range, and everyone was really excited about the direction our brand is heading in. Have a sneak peak at our new AW11 collection in these photos of our great stand at Pure!

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