Friday, 13 September 2013

Join us on our Journey through 25 Years of Fiorelli

To celebrate our 25th birthday, we're looking back on our rich style heritage. Join us on our most fashionable journey yet...

Have you heard the news? Fiorelli turns 25 this year, and to celebrate we’re looking back at our history. From styles from seasons gone by, to some of our most campaign images, we’re inviting all our Fiorelli fans to join us on our most stylish yet as we plot our milestones. Here is our story as told so far...

Our rich history begins in 1980 where Fiorelli is conceived as the brainchild of an Australian marketing guru. Later, it is born as ‘Standard City Equipment’, and tone for the next 25 years of handbags and accessories is set.

Jump to 1988: the fashion industry is booming, and Fiorelli officially launches in the UK as the Lunan Group buys the brand, ready for the discerning market. In-keeping with the latest trends of the decade, the 90’s saw the Biker Chic style immortalized in our advertising as ‘Fiorelli Hits the Streets’ for our first campaign. The black and white cityscape becomes a symbol of our heritage and Fiorelli quickly becomes an icon of London style. 

In 2000, Senior Designer Lisa Wood took the Fiorelli brand in a new direction, drawing on her design experience as well as her own taste. From classic styles to bold colours, Fiorelli bags quickly became the must-have accessory of the London fashionista. 

Follow the rest of our journey as we tell our Fiorelli story on Facebook and Twitter, and share your memories and #FiorelliStyle photos with us at @Fiorelli_Bags on Twitter and Instagram!

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